A key factor in effective search engine optimization is content marketing and accessibility. The Google adage that quality content is king continues to live on throughout all the algorithm updates, so getting all that information seen is more essential than ever. Thankfully, there are a number of simple methods that marketers can use to ensure their content is easily indexed and searchable to improve their search engine optimization positioning.
Keyword Selection and Placement
Effective use of keywords is essential. Overuse will result in penalties; however, using one or two long tailed keywords within the copy is recommended. Semantic keywords also count, as they are more naturally occurring versions of keywords to use within the content. Use Google’s Search Console to determine which keywords might be ranking further back in the SERPs, then improve copy by adding semantic keywords and better keyword choices in general to improve search engine optimization positioning. Besides using them in the copy itself, be sure to include those keywords in places like the page title, meta description, page URL, and post title and headers.
For content to be easily indexed and delivered to queries, it needs to be highly optimized. Some frequently overlooked, yet important ways to improve search engine optimization of content is to fill out meta tags and meta descriptions for every page, as well as optimized images. To ensure that images are properly recognized, always change the image filename to a relevant, yet unique name, and add relevant alt text and title text. These may seem like minute details; however, they are extremely helpful in improving search engine optimization positioning.
Use Effective Linking
Every marketer seeks high-quality inbound links, yet links within the copy also matter when working for best search engine optimization. Start off by using a URL structure that is easy to understand and allows easier indexing. Then create relevant internal links between related pages within the copy. Lastly, facilitate web crawling and improve user function by adding backlinks and breadcrumb navigation in addition to the standard navigation. Utilizing these many different and valuable types of links to create a number of roadmaps to a site’s content, that information is more easily indexed and therefore more searchable.
Have A Mobile Friendly Blog
User-friendliness has become a main priority that Google’s browser algorithms look for today when assigning pagerank. Google has also emphasized how it rewards mobile-friendly websites and penalizes those that are not. To earn that Google “mobile-friendly” tag on mobile search and get the best search engine optimization positioning today, all content needs to be optimized for easy viewing on smartphones and tablets.
Creating quality content is the first step in getting that information seen. Content must be relevant and offer value to the viewer; however, good copy alone is harder to get. Marketers looking to build search engine optimization must incorporate these techniques into their content creation to improve website indexing and accessibility. Well-optimized information that the search engines can locate, interpret, and easily serve to viewers is what gets the best search engine optimization positioning!