With consumer traffic becoming increasingly mobile, Internet Marketing firms must continually find better ways to keep local business advertising at the top of the SERPs. Doing so can be challenging, especially when competing against bigger brand names that show up on both a national and local level.
For businesses that sell primarily to local customers, Internet Marketing companies stress the importance of local search and focusing on local optimization. By using the effective methods discussed below, an Internet Marketing business can help to improve your company’s chance of coming out on top of the search page.
Optimization for Local Search
The first rule that Internet Marketing services follow to obtain great localized results for their clients is optimizing their websites, social media accounts, and online advertising for local search. This should include standardized address information in the web content and advertising, as well as real testimonies from local customers.
Internet Marketing firms also find that creating a Google My Business page can greatly improve organic local mobile pagerank. Google gives extra consideration to these businesses when determining mobile pagerank.
Call Links for Easy Contact
With the majority of local searches being done today on mobile devices, Internet Marketing companies now understand that it is essential to provide call links in all ads and webpages. Giving customers a fast and easy way to reach a company while mobile is proven to increase conversions, even within a few hours of a phone call.
Businesses should include call-only ads in their total advertising campaigns and make sure all individual web pages and blog posts also contain active call links. By making it easier for customers to contact a business with questions, Internet Marketing services find that these customers are more likely to convert.
Business Directory Listings
In addition to Google My Business, companies should claim and use listings on other popular business directory websites that cater to helping customers quickly find the local businesses they need while they are mobile.
One of the first things an Internet Marketing business will do when beginning a campaign for a new client is claim the company’s profiles on Yelp!, Google+, Yahoo, and other prominent directory sites. They can then incorporate them into their total marketing plan.
By keeping these sites up-to-date, providing direct call links, and encouraging customer reviews, local businesses can improve their sales.
Geo Customizers for Online Advertising
One of the more challenging elements in effective local advertising is getting ads to show up for the right local audiences. Fortunately, Internet Marketing firms can now improve on this likelihood by making Geo customized ad copy that targets searches based on location-specific keywords. By using this strategy, many Internet Marketing companies see an increase in results over their client’s service area.
For small companies who serve local communities, every Internet Marketing business must focus on ways to improve mobile search and how to help customers reach the businesses that can serve them. Internet Marketing services find that local optimization and directory listings are the two basic essentials for doing this.
In addition, active call links considerably increase sales. Improving ad searchability with Geo customization can be very effective as well. By using these and other optimization techniques, Internet Marketing companies make local businesses more locatable with mobile search, bringing more customers through their doors!