One of the goals of great website optimization is promoting fast, easy web crawling so that website content is quickly indexed and served to users. Web crawling is continuous; however, an SEO marketing company may not realize that indexing speed and the number of crawls is directly related to webpage optimization. If is better if more bots visit a site and index it; however, other methods of SEO help will be more effective by understanding crawl budget and to optimize for it.
What Is Crawl Budget?
Crawl budget is a frequently overlooked marketing term that is not so well known, although it is fairly important for an SEO marketing company to understand. Simply stated, crawl budget is the number of times that spiders visit a website to index its pages. This number can be anywhere from multiple times a day to hundreds of times per month. By using Google Search Console, anyone can see just how many times their site is being visited. The more these bots visit a website to index new and updated pages, the better it is for that site.
Why Is Crawl Budget Important?
Crawl budget is one of the essential factors in making sure that websites are being indexed, as well as which pages are being indexed and which are not. A higher crawl rate is more desirable since it increases the speed at which new and updated pages are indexed. Pages that have been recently crawled tend to be more visible in search results. According to Google, the number of pages crawled on a site is proportional to pagerank. Higher quality, more valuable and relevant pages that gain better pagerank will have a higher crawl budget.
How to Optimize Crawl Budget
Although an SEO marketing company cannot control how often web spiders visit their sites, it is possible to optimize a site to improve indexing and receive more thorough crawling. Get the most SEO help by optimizing crawl budget in the following ways:
- Have Crawlable Pages - Crawlability is created by making sure web pages can be accessed by web spiders. Adjust robots.txt and .htaccess so that all pages meant to be crawled permit it. Manually block any pages that should not be indexed; keep all others accessible for easy archiving.
- Assign URL Parameters - Bots will treat webpages with common URL dynamics as the same page. Avoid this by assigning URL parameters using Google Search Console so spiders interpret pages using dynamic URLs as individual webpages.
- Maintain An Accurate Sitemap - An accurate, working XML sitemap provides an organized way for spiders to creep along the site and find the most pages.
- Maintain Internal Website Links - Broken links are not just an annoyance for users, they prevent efficient web crawling. Maintain link integrity to help bots weave their way through site links and index the most pages.
- External Links and RSS Feeds - Both methods provide ways for bots to find a site from the outside and follow them in. Googlebots are known to visit RSS feeds the most out of all websites, making these feeds advantageous for efficient indexing.
- Avoid Long Redirects - The further a spider has to wander to reach an actual page, the more crawl budget that is being wasted. Sometimes redirects are necessary; however, to promote efficient crawling, multiple redirects should be avoided.
By using these important techniques, an SEO marketing company can optimize their crawl budget so the most pages are indexed with every visit from web spiders. The result of these efforts are faster and more thorough website indexing as well as improved SEO when important pages stay updated and fresh. Website and crawl budget optimization give each other important SEO help that increases pagerank and website exposure so it can more easily be served to the user!