A great way for any business to generate sales leads is with pay-per-click advertising. PPC services are affordable and easy to monitor and modify. To get the most from these types of ad campaigns, it is a good idea to use call tracking as well. Call tracking and pay per click ads provide an efficient way to track sales campaigns and monitor the effectiveness of PPC efforts.
What Is Call Tracking for Lead Generation?
Call tracking is a lead generation technique that many businesses use to effectively track the source of incoming calls and the effect of their online ads. Call tracking involves using different phone numbers for different advertising plans to match incoming calls and their respective campaign. This service can be used in any type of advertising plan; however, it is especially useful with pay-per-click efforts. It can be used to identify specific ads, offers, keywords or other specific information as well as to track performance and collect important data that can be used to design future online advertising plans.
Why Use Call Tracking?
The two main reasons why businesses should use call tracking with various advertising campaigns are improved optimization and higher conversion rates. Call tracking gives marketers a clear view of which campaigns are performing best while enabling them to monitor adjustments to all of their campaigns. As a result, the lead calls generated will be more relevant to the individual plan and more likely to become conversions. Call tracking is a valuable tool to monitor PPC services, plan advertising budgets, and identify changes that should be made based on lead generation results.
Why Use Call Tracking With PPC Advertising?
Besides the previously mentioned advantages, there are a number of other distinct benefits achieved when adding call tracking to pay-per-click ad campaigns. Call tracking increases the amount of information that can be tracked, which helps to improve the conversion funnel. Call tracking solutions offer the convenience of automatic call routing to facilitate the handling of specific inbound lead calls. Call tracking can classify incoming calls as lead generating or support calls, then analyze how effective PPC services are at producing lead generating inbound calls.
Many call tracking products used with pay per click campaigns can also integrate with various customer relationship software products, offering the ability to produce call transcripts and other records from phone calls for later re-marketing. Lastly, call tracking products can integrate with most types of online advertising platforms for efficient monitoring and ad planning.
An essential tool for online marketers seeking the best ways to monitor and plan their ad campaigns, call tracking offers many benefits when used with PPC services. Call tracking provides the best way to monitor all parts of pay per click advertising, from optimization to lead conversion. Using this important tool, marketers can precisely monitor their campaign results and quickly make necessary changes to increase their online ad success!